IVECO partners with Giants Live in show of strength

Monday 4th March 2024

IVECO has announced itself as a key sponsor of the Giants Live series in 2024 which features the world’s strongest men competing in multiple demanding disciplines such as deadlift and the infamous Atlas Stones.

IVECO will have a strong presence at all live events with competitors at the six-event series proudly wearing the new IVECO logo on their shirts for select strongman disciplines. IVECO branding will also be proudly displayed at each live arena event with promotional material within the show guide. 

The synergy between IVECO and Giants Live is evident with IVECO’s rugged vehicles frequently taking up challenging missions that require plenty of strength and determination. From the IVECO Daily’s truck-based chassis and eDaily’s unrivalled 3.5-tonne towing capacity to the highly capable X-Way and 44-tonne IVECO S-Way, operators depend on the tough DNA inherent to all IVECO vehicles. 

Lisa Fuller, IVECO UK Brand Marketing and Communications Manager said “We are proud to sponsor the Giants Live series of events that see some of the strongest men on Earth compete for top honours. IVECO and this band of professional athletes have a shared ethos of absolute mission focus and outright strength.”

Giants Live co-founder Darren Sadler said: “It’s an honour for Giants Live to be sponsored by this great brand. IVECO is a perfect fit with its highly capable vehicles striking the same chord as these highly capable athletes. We look forward to putting on a great show for 2024 in partnership with IVECO.”

Upcoming Giants Live Shows 2024

• Europe’s Strongest Man, First Direct Arena, Leeds, 13th April
• The Strongman Classic, The Royal Albert Hall, London, 13th July
• The Strongman Open, Utilita Arena, Birmingham, 7th September
• Strongman Championships, Orleans Arena, Las Vegas, 28th September
• World’s Strongest Man Tour Finals, OVO Hydro Glasgow, 19th October