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IVECO announces appointment of new Truck Business Line Director

Thursday 9th November 2023

IVECO announces appointment of new Truck Business Line Director

Farbrace arrives at IVECO after seven years with MAN Truck & Bus. He has also worked for Dawsongroup, and Schmitz Cargobull during a 25-year career in the truck industry.

He joins IVECO at a time when S-Way continues to grow its share of the UK tractor unit market with fleets and owner-operators alike while increasing its dominance of the natural gas sector with its S-Way CNG and LNG range.

Commenting on his new role, Farbrace said: "I’m very excited at joining IVECO at a time when its sales and market share continue to grow. It has a strong diesel and gas truck range backed by an experienced dealer network.

“As operators continue their journey towards net zero, the brand remains at the forefront of zero-emission fuels. I am looking forward to getting out into the network and meeting our customers and dealers,” he added.

Vincenzo Nicolo, IVECO UK & Ireland’s Business Director said: “We would like to welcome Patrick to the team. He has a wide range of experience within the truck sector and we look forward to him helping our brand continue to thrive in the UK and Ireland.”

Farbrace replaces Gareth Lumsdaine.