Iveco launches dedicated online channel for Dakar 2013
Thursday 18th April 2013
Iveco is preparing to compete at Dakar 2013 with a squad of five rally trucks. Considered the world's premiere off-road rally, the Dakar challenges teams over some of South America's most difficult terrain.
Current Dakar champion Team De Rooy will drive one Iveco Powerstar and four Iveco New Trakkers along the route which starts in Peru, before crossing through Argentina and ending in Chile. Team De Rooy and Iveco will face this exciting and extreme race together, defending their impressive victory in 2012.
In anticipation of the upcoming rally, Iveco has launched a new project named "You are in the Dakar," in collaboration with Radio Deejay, a popular Italian radio station, and Deejay TV. Through this initiative, an extreme sports journalist and blogger named Gross and Radio Deejay's very own DJ Vic will report on the high profile event throughout race.
Gross will act as the official voice of Team Iveco and its drivers (Miki Biasion, Gerard De Rooy, Hans Stacey, René Kuipers and Jo Adua) following each stage of the race and will send daily updates to http://dakar.iveco.com/en. A filmmaker will accompany him, recording a Dakar-Iveco documentary about the race, vehicles and drivers along with behind-the-scenes footage from the team's camp.
DJ Vic will also recount stories sent by Gross to Radio Deejay's listeners. Videos from the preparatory phases will air from 21-25 January 2013 on Occupy Deejay, one of Deejay TV's most popular programs.
The website http://dakar.iveco.com/en is already live and will be updated on a daily basis, showing the latest race results and performance stats for Team De Rooy. Photos and video footage sent from South America will also be posted online.